UK banking services survey: client opinion on importance of various banking services

Published by Statista Research Department, Jul 9, 2014

This statistic presents results of clients assesment with regards to various aspects of services provided by their current bank in United Kingdom. The importance of many factors was rated generally high on 10-point scale, with at least 6 categories scoring higher than 8 points: between 'competitive pricing' and 'speedy and efficient service' scoring 8 points to 'clear and transparent' scoring highest mark of 8.2 points. Appropriate recommendations were rated relatively low, at 6.2 points.

Client assessment of importance of banking services in 2014, United Kingdom (UK)

Characteristic	Scale*
Clear and transparent	8.2
Value for money	8.1
Manage account in a way that suits me	8.1
Polite and knowledgeable staff	8.1
Speedy and efficient service	8
Competitive pricing	8
Contact bank at a time that suits me	7.8
Broad product range	7.3
Ethical and sustainable	7
Personalised services	6.9
Appealing brand	6.3
Appropriate recommendations	6.2

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Release date

July 2014

More information

Region

United Kingdom

Survey time period

March 2014

Number of respondents

3,604 respondents

Age group

18 years and older

Special properties

Current account holders

Method of interview

Online survey

Supplementary notes

Customers rated importance of various services provided in banking, answering the question: ‘How important are the following factors to you when selecting a current account provider, and how well does your current provider deliver against these factors?’ by assigning a number out of 10.
* The bars show the ‘average’ score across the UK survey base.

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