FMCG online shopping penetration in selected markets 2018

As of 2018, China and South Korea were notable markets for FMCG e-commerce. According to a global consumer survey, 58 percent of respondents from China stated that they had purchased packaged FMCG products online. A further 54 percent of Chinese consumers had also purchased fresh GMCG digitally. In comparison, consumers in Europe were less likely to have shopped for FMCG online.

Share of consumers in selected markets who have purchased FMCG online as of 2018

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Source

Release date

March 2020

Region

Worldwide

Survey time period

2018

Supplementary notes

Online retail sales data for France represents 74% home delivery and 13% click & collect sales combined.

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Statistics on "eCommerceDB - Top online stores worldwide"

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