U.S. generations shopping online and offline 2021

Published by
D. Tighe,
Aug 29, 2023
In 2021, an estimated 83 percent of shoppers in the United States had visited both physical outlets and online stores in the past 12 months. In other words, U.S. consumers were shopping equal amounts offline and online that year. Leading the list was the baby boomer generation: in the past year, approximately 90 percent of boomers had shopped for products on the web.

Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation

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Release date

April 2021

Region

United States

Survey time period

February 2021

Number of respondents

8,000 respondents

Age group

13 years and older

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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