Supermarket own-label brands ranked by savviness in the United Kingdom (UK) 2014

Which supermarkets own-label brands make you feel savvy?

Supermarket own-label brands ranked by savviness in the United Kingdom (UK) 2014 This statistic shows the results of a survey, asking consumers which supermarkets' own-labels brands make them feel savvy in the United Kingdom (UK). Discount supermarket chains Aldi and Lidl ranked highest, with 41 percent of respondents reporting to feel savvy when they buy Aldi or Lidl own-label brands.
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Which supermarkets own-label brands make you feel savvy?

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Percentage of respondents
Aldi/Lidl41%
Sainbury's29%
Asda27%
Morrisons26%
M&S/Waitrose24%
Tesco23%
Percentage of respondents
Aldi/Lidl41%
Sainbury's29%
Asda27%
Morrisons26%
M&S/Waitrose24%
Tesco23%
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This statistic shows the results of a survey, asking consumers which supermarkets' own-labels brands make them feel savvy in the United Kingdom (UK). Discount supermarket chains Aldi and Lidl ranked highest, with 41 percent of respondents reporting to feel savvy when they buy Aldi or Lidl own-label brands.
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