Cumulative daily time spent on leading social networks by U.S. adults 2019-2025

Published by
Stacy Jo Dixon,
Sep 27, 2023
In 2023, adults in the United States spent a total of 5.2 billion minutes on Facebook per day, making the social network the most popular platform in terms of daily user engagement. However, this is set to change as TikTok is projected to overtake the blue giant in 2025 as Facebook's daily usage time is projected to decline by then.

Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes)

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Release date

August 2023

Region

United States

Survey time period

2019 to 2023

Age group

18 years and older

Special properties

via any device; among U.S. adult population

Supplementary notes

*Forecast

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Other major platforms

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