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Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016 (in million U.S. dollars)

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Diet Coke: ad spend in the U.S. 1999-2016 The timeline presents data on Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to the first half of 2016. The company invested 26.1 million U.S. dollars on advertising the sugar-free soft drink brand in 2013.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The timeline presents data on Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to the first half of 2016. The company invested 26.1 million U.S. dollars on advertising the sugar-free soft drink brand in 2013.
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Release date
October 2016
Region
United States
Survey time period
1999 to H1 2016
Special properties
measured media
Supplementary notes
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 1999 to 2013 come from an earlier AdAge articles.

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