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Coca-Cola Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)

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Coca-Cola Company: ad spend in the U.S. 2009-2017 The timeline presents data on Coca-Cola Company's advertising spending in the United States from 2009 to 2017. The beverage manufacturing company invested 899 million U.S. dollars in advertising in the United States in 2017.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The timeline presents data on Coca-Cola Company's advertising spending in the United States from 2009 to 2017. The beverage manufacturing company invested 899 million U.S. dollars in advertising in the United States in 2017.
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Release date
June 2018
Region
United States
Survey time period
2009 to 2017
Supplementary notes
Data for 2011 not available.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.

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