Coca-Cola: brand value 2006-2022

How much is Coca-Cola worth?

In 2022, Coca-Cola’s brand was valued at 97.9 billion U.S. dollars. It all started in 1886 , when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world.
Why is Coca-Cola’s brand so strong?

Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 45 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe. After all, each year around Christmas, people all over the world look for the familiar lights of the bright red Coca-Cola truck as it passes through their towns and cities. Additionally, small details like personalized bottles encourage consumers to share photos online and keep Coca-Cola in the public eye all year round, and the company has enjoyed its fair share of product placement features in movies as well.

How much does Coca-Cola spend on advertising?

Globally, the company spends roughly four billion U.S. dollars on promoting its brands and products. In the United States, Coca-Cola spent over 800 million U.S dollars on advertising in recent years. In fact, Coke is one of the top beverage brands in the U.S. ranked by advertising spending. In addition to traditional advertising, Coca-Cola is also involved in numerous sports sponsorships as well as cause marketing.