- Media & Advertising›
- Advertising & Marketing ›
Coca-Cola: brand value 2006-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Coca-Cola: brand value 2006-2018
Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)
In 2018, Coca-Cola’s brand was valued at close to 80 billion U.S. dollars. It all started in 1886 , when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world, ranking in the top ten based on strength index.Why is Coca-Cola’s brand so strong?
Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 40 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe. After all, each year around Christmas, people all over the world look for the familiar lights of the bright red Coca-Cola truck as it passes through their towns and cities. Additionally, small details like personalized bottles encourage consumers to share photos online and keep Coca-Cola in the public eye all year round, and the company has enjoyed its fair share of product placement features in movies as well.
How much does Coca-Cola spend on advertising?
Globally, the company spends roughly four billion U.S. dollars on promoting its brands and products . In the United States Coca-Cola spent close to 900 million U.S dollars on advertising in recent years. In fact, Coke is one of the top beverage brands in the U.S. ranked by advertising spending. In addition to traditional advertising, Coca-Cola is also involved in numerous sports sponsorships as well as cause marketing .
Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)
| Value in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Value in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
In 2018, Coca-Cola’s brand was valued at close to 80 billion U.S. dollars. It all started in 1886 , when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world, ranking in the top ten based on strength index.
Why is Coca-Cola’s brand so strong?
Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 40 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe. After all, each year around Christmas, people all over the world look for the familiar lights of the bright red Coca-Cola truck as it passes through their towns and cities. Additionally, small details like personalized bottles encourage consumers to share photos online and keep Coca-Cola in the public eye all year round, and the company has enjoyed its fair share of product placement features in movies as well.
How much does Coca-Cola spend on advertising?
Globally, the company spends roughly four billion U.S. dollars on promoting its brands and products . In the United States Coca-Cola spent close to 900 million U.S dollars on advertising in recent years. In fact, Coke is one of the top beverage brands in the U.S. ranked by advertising spending. In addition to traditional advertising, Coca-Cola is also involved in numerous sports sponsorships as well as cause marketing .
Show moreWhy is Coca-Cola’s brand so strong?
Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 40 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe. After all, each year around Christmas, people all over the world look for the familiar lights of the bright red Coca-Cola truck as it passes through their towns and cities. Additionally, small details like personalized bottles encourage consumers to share photos online and keep Coca-Cola in the public eye all year round, and the company has enjoyed its fair share of product placement features in movies as well.
How much does Coca-Cola spend on advertising?
Globally, the company spends roughly four billion U.S. dollars on promoting its brands and products . In the United States Coca-Cola spent close to 900 million U.S dollars on advertising in recent years. In fact, Coke is one of the top beverage brands in the U.S. ranked by advertising spending. In addition to traditional advertising, Coca-Cola is also involved in numerous sports sponsorships as well as cause marketing .
- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- 2006 to 2018
- Supplementary notes
- Figures have been rounded.
- Open this statistic in...
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Worldwide
- Survey time period
- 2006 to 2018
- Supplementary notes
- Figures have been rounded.
- Open this statistic in...
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Food advertising in the United States
- 99 page/s
- English
- pptx
- Detailed references
Everything On "Food advertising in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Coca-Cola Company"
- Global overview
The most important statistics
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)Top companies in the world by market value 2018
- Brand value of the most valuable non-alcoholic beverage brands worldwide as of 2018 (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)Most valuable brands worldwide 2018
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)Coca-Cola: brand value 2006-2018
- Company facts
The most important statistics
- Global revenue and financial results of the Coca-Cola Company from 2009 to 2018 (in million U.S. dollars)Revenue and financial key figures of Coca-Cola 2009-2018
- The Coca-Cola Company's net operating revenues worldwide from 2007 to 2018 (in billion U.S. dollars)Coca-Cola Company's net operating revenues worldwide 2007-2018
- Revenue distribution share of the Coca-Cola Company worldwide in 2018, by operating segmentRevenue distribution of the Coca-Cola Company worldwide by operating segment 2018
- Sales volume growth of Coca Cola Company's beverages worldwide in 2017, by type Coca Cola Company: global beverage sales volume growth 2017, by type
- Unit sales volume share of The Coca-Cola Company worldwide in 2017, by regionThe Coca-Cola Company: global unit sales volume share 2017, by region
- Unit sales volume share of Coca Cola Company's beverages worldwide in 2017, by type Coca Cola Company: global beverage unit sales volume share 2017, by type
- Number of employees of the Coca-Cola Company worldwide from 2007 to 2018 (in 1,000s)Coca-Cola's global workforce 2007-2018
- Advertising spending
The most important statistics
- Coca-Cola Company's advertising expense from 2014 to 2018 (in billion U.S. dollars)Coca-Cola Co.: ad spend 2014-2018
- Coca-Cola Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars) Coca-Cola Company: ad spend in the U.S. 2009-2017
- Leading beverages advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Consumer behavior
The most important statistics
- Which soda brands do you purchase regularly?Soft drink brands U.S. consumers often buy 2017
- Annual per capita consumption of Coca-Cola Company's beverage products from 1991 to 2012, by country (in servings of 8-fluid ounce beverages)Per capita consumption of soft drinks of the Coca-Cola company by country 1991-2012
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Share of consumers using selected brands in the United States as of February 2017, by political affiliationU.S. consumers' selected brand use in 2017, by political affiliation
- Share of consumers thinking of boycotting selected brands in the United States as of February 2017, by political affiliationU.S. consumers boycotting brands in 2017, by political affiliation
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Coca Cola average price in North America 2015, by bottle size
- Supermarket revenue of Coca-Cola in the Netherlands 2015-2018
- Latin America: Coca-Cola Company's net operating revenue 2014-2017
- Latin America: Coca-Cola Company's gross income 2014-2017
- Latin America: Coca-Cola Company's sales volume 2017, by region
- U.S. volume sales growth of the Coca-Cola Company's soft drink brands 2012-2013
- Workers in the Northern Company of Soft Drinks Norbega S.A. Spain 2010-2015
- Honest Tea: ad spend in the U.S. 2010-2012
- Coca-Cola: favourite kind in the United Kingdom (UK) 2016
- Diet Coke: ad spend in the U.S. 1999-2016
- Global turnover distribution of Coca-Cola by operating group 2013
- Google: brand value 2006-2018
- Coca-Cola's global water use by source 2014
- Coca-Cola's global greenhouse gas emissions 2012-2015
- Lexus: brand value 2011-2015
- The leading commercial services providers ranked by brand value 2018
- Coca-Cola FEMSA in Argentina: points of sale 2014-2018
- Coca-Cola in Brazil: headcount in 2017, by gender
- Forecast of mean EPS of Coca Cola 2018-2022
- Brand value of ING 2018-2019
Studies
- Brand Value
- Liquid refreshment beverage (LRB) brands: Coca-Cola
- Brand Finance Global 500 - 2019
- Brandz - Top 50 most valuable Latin American brands 2018
- Italy 50 - 2017
- Italy 50 - 2018
- Sports brands
- Brands in Scandinavia
- Brand Finance Global 500 - 2017
- Brandz - Top 50 most valuable Latin American brands 2017
- Brand Finance Global 500 - 2016
- Brandz - Top 50 most valuable Latin American brands 2015
- Brand Finance Global 500 - 2015
- Brandz - Top 50 most valuable Latin American brands 2014
Statistics on "Coca-Cola Company"
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)
- Brand value of the most valuable non-alcoholic beverage brands worldwide as of 2018 (in million U.S. dollars)
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)
- Global revenue and financial results of the Coca-Cola Company from 2009 to 2018 (in million U.S. dollars)
- The Coca-Cola Company's net operating revenues worldwide from 2007 to 2018 (in billion U.S. dollars)
- Revenue distribution share of the Coca-Cola Company worldwide in 2018, by operating segment
- Sales volume growth of Coca Cola Company's beverages worldwide in 2017, by type
- Unit sales volume share of The Coca-Cola Company worldwide in 2017, by region
- Unit sales volume share of Coca Cola Company's beverages worldwide in 2017, by type
- Number of employees of the Coca-Cola Company worldwide from 2007 to 2018 (in 1,000s)
- Coca-Cola Company's advertising expense from 2014 to 2018 (in billion U.S. dollars)
- Coca-Cola Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)
- Leading beverages advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Which soda brands do you purchase regularly?
- Annual per capita consumption of Coca-Cola Company's beverage products from 1991 to 2012, by country (in servings of 8-fluid ounce beverages)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Share of consumers using selected brands in the United States as of February 2017, by political affiliation
- Share of consumers thinking of boycotting selected brands in the United States as of February 2017, by political affiliation
- Average price of Coca Cola in North America in 2015, by bottle size (in U.S. dollars)
- Revenue of Coca-Cola within supermarkets in the Netherlands from 2015 to 2018 (in million euros)
- Coca-Cola Company's net operating revenue in Latin America from 2014 to 2017 (in billion U.S. dollars)
- Coca-Cola Company's gross income generated in Latin America from 2014 to 2017 (in billion U.S. dollars)
- Coca-Cola Company's unit sales volume in Latin America in 2017, by region
- Volume sales growth of soft drink brands of the Coca-Cola Company in the United States from 2012 to 2013
- Number of employees who worked for the Norteña Company of Soft Drinks Norbega S.A. in Spain between 2010 and 2015
- Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012 (in million U.S. dollars)
- Share of favourite type of Coca-Cola in the United Kingdom (UK) in 2016*
- Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016 (in million U.S. dollars)
- Turnover distribution of the Coca-Cola Company worldwide in 2013, by operating group
- Google's global brand value from 2006 to 2018 (in billion U.S. dollars)
- System water use of the Coca-Cola Company worldwide in 2014, by source (in billion liters)
- Carbon footprint of the Coca-Cola Company worldwide from 2012 to 2015 (in 1,000 metric tons of carbon dioxide equivalent)*
- Lexus's global brand value from 2011 to 2015 (in billion U.S. dollars)
- Brand value of the leading commercial services providers in the world in 2018 (in billion U.S. dollars)
- Number of points of sale of Coca-Cola FEMSA in Argentina from 2014 to 2018
- Number of employees of Coca-Cola in Brazil in 2017, by gender (in 1,000s)
- Forecast of mean estimated earnings per share of Coca-Cola European Partners PLC from 2018 to 2022 (in U.S. dollars)
- Brand value of ING from the 1st quarter 2018 to the 1st quarter 2019 (in million euros)*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.