Most valuable German insurance brands in 2015

Most valuable insurance brands domiciled in Germany in 2015*

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Source

Release date

June 2015

Region

Germany

Survey time period

June 2015

Supplementary notes

* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.

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