Importance of communicating activities in the United Kingdom (UK) 2014

This statistic illustrates the importance of communicating activities to users in the United Kingdom (UK) in 2014. In 2014, respondents considered phone calls their most important communicating activity with a ranking of 7.9 out of ten, followed by e-mail.

How important are each of these activities to you?*

Mean importance of each activity
Phone calls7.9
E-mail7
Text messaging6.8
Comms through a social networking site4.2
Video calls2.8
Instant messaging2.8
Photo or video messaging2.2
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Source

Release date

August 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

1,644 respondents

Age group

16 years and older

Supplementary notes

* The original survey question was: "Using a scale from 1 to 10, where 1 means “not at all important” and 10 means “very important”, how important are each of these activities to you?".
Question only asked among those who do each activity - mean scores rebased on everyone, with those who don’t do the activity allocated a zero.

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Statistics on "Facebook in the United Kingdom (UK)"

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