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Brazil: reliance on WhatsApp as news source 2019, by age
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Brazil: reliance on WhatsApp as news source 2019, by age
Share of news consumers who used WhatsApp as a source of news in Brazil in 2019, by age group
by Marina Pasquali,
last edited
Jul 25, 2019
This statistic displays the share of news consumers who used WhatsApp as a source of news in Brazil in 2019, by age group. During the survey, it was found that most news consumers that used WhatsApp as a source of news in Brazil were individuals aged 45 to 54, with a penetration of 60 percent.
Share of news consumers who used WhatsApp as a source of news in Brazil in 2019, by age group
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Description
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by Marina Pasquali,
last edited
Jul 25, 2019
This statistic displays the share of news consumers who used WhatsApp as a source of news in Brazil in 2019, by age group. During the survey, it was found that most news consumers that used WhatsApp as a source of news in Brazil were individuals aged 45 to 54, with a penetration of 60 percent.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Brazil
- Survey time period
- End of January/beginning of February 2019
- Number of respondents
- 2,013 respondents
- Method of interview
- Online survey
- Supplementary notes
-
The source did not provide information on the age of the respondents.
The source also made the following remarks:
1. “Samples in each country were assembled using nationally representative quotas for age, gender, region (...). Education quotas were not applied (or not fully applied) in Brazil (…), so [this sample] will have a higher proportion of highly educated people than the general population.”
2. „As this survey deals with news consumption, we filtered out anyone who said that they had not consumed any news in the past month, in order to ensure that irrelevant responses didn’t adversely affect data quality. This category averaged around three percent.“
3. „(…) online samples will tend to under-represent the consumption habits of people who are not online (typically older, less affluent, and with limited formal education). In this sense it is better to think of results as representative of online populations who use news at least once a month. “
4. "Please note that in (...) Brazil (...) [the sample tends] to be based more around urban areas, which should be taken into consideration when interpreting results. "
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Brazil
- Survey time period
- End of January/beginning of February 2019
- Number of respondents
- 2,013 respondents
- Method of interview
- Online survey
- Supplementary notes
-
The source did not provide information on the age of the respondents.
The source also made the following remarks:
1. “Samples in each country were assembled using nationally representative quotas for age, gender, region (...). Education quotas were not applied (or not fully applied) in Brazil (…), so [this sample] will have a higher proportion of highly educated people than the general population.”
2. „As this survey deals with news consumption, we filtered out anyone who said that they had not consumed any news in the past month, in order to ensure that irrelevant responses didn’t adversely affect data quality. This category averaged around three percent.“
3. „(…) online samples will tend to under-represent the consumption habits of people who are not online (typically older, less affluent, and with limited formal education). In this sense it is better to think of results as representative of online populations who use news at least once a month. “
4. "Please note that in (...) Brazil (...) [the sample tends] to be based more around urban areas, which should be taken into consideration when interpreting results. "
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