The graph shows data on Vokswagen's advertising spending in the United States in 2012 and 2013. The car manufacturer invested 545.8 million U.S. dollars in measured media advertising in 2012. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
Volkswagen advertising spending in the United States in 2012 and 2013
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figure for 2012 comes from an earlier AdAge article.
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Advertising Age. (October 27, 2014). Volkswagen advertising spending in the United States in 2012 and 2013 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/340010/volkswagen-ad-spend-usa/
Advertising Age. "Volkswagen advertising spending in the United States in 2012 and 2013 (in billion U.S. dollars)." Chart. October 27, 2014. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/340010/volkswagen-ad-spend-usa/
Advertising Age. (2014). Volkswagen advertising spending in the United States in 2012 and 2013 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/340010/volkswagen-ad-spend-usa/
Advertising Age. "Volkswagen Advertising Spending in The United States in 2012 and 2013 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Oct 2014, https://www.statista.com/statistics/340010/volkswagen-ad-spend-usa/
Advertising Age, Volkswagen advertising spending in the United States in 2012 and 2013 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/340010/volkswagen-ad-spend-usa/ (last visited July 27, 2024)
Volkswagen advertising spending in the United States in 2012 and 2013 (in billion U.S. dollars) [Graph], Advertising Age, October 27, 2014. [Online]. Available: https://www.statista.com/statistics/340010/volkswagen-ad-spend-usa/