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South Korea: types of word of mouth product information 2015

Published by Statista Research Department, Jun 10, 2016
This statistic shows data on the type of word of mouth product information received by consumers in South Korea in 2015. During the survey period it was found that nine percent of South Korean respondents obtained product recommendation from someone they knew through social media.

How exactly did you hear about the product or offer from someone who knows you?

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Sources

Release date

June 2016

Region

South Korea

Survey time period

January to March 2014, January to March 2015

Number of respondents

1,164 respondents

Age group

18 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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