The graph shows performance metrics for mobile display ads in selected countries worldwide in the first half of 2014. Out of the presented countries, Brazil reported the highest clickthrough rate with 0.2 percent.
Performance metrics for mobile display ads in select countries worldwide in 1st half 2014
Country
Clickthrough rate (in percent)
Engagement rate (in percent)
Average Engagement time (in seconds)
In-screen impressions (in percent)
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eMarketer. (December 11, 2014). Performance metrics for mobile display ads in select countries worldwide in 1st half 2014 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/374738/performance-metrics-mobile-display-ads/
eMarketer. "Performance metrics for mobile display ads in select countries worldwide in 1st half 2014." Chart. December 11, 2014. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/374738/performance-metrics-mobile-display-ads/
eMarketer. (2014). Performance metrics for mobile display ads in select countries worldwide in 1st half 2014. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/374738/performance-metrics-mobile-display-ads/
eMarketer. "Performance Metrics for Mobile Display Ads in Select Countries Worldwide in 1st Half 2014." Statista, Statista Inc., 11 Dec 2014, https://www.statista.com/statistics/374738/performance-metrics-mobile-display-ads/
eMarketer, Performance metrics for mobile display ads in select countries worldwide in 1st half 2014 Statista, https://www.statista.com/statistics/374738/performance-metrics-mobile-display-ads/ (last visited July 27, 2024)
Performance metrics for mobile display ads in select countries worldwide in 1st half 2014 [Graph], eMarketer, December 11, 2014. [Online]. Available: https://www.statista.com/statistics/374738/performance-metrics-mobile-display-ads/