Growth of social media ad revenue worldwide 2023, by platform

Published by Statista Research Department, Oct 21, 2024
Advertising revenue generated by TikTok was expected to increase by 55 percent in 2023. That would make it the fastest-growing social media platform among the seven market leaders presented in the data set. As of August 2023, X's (Twitter's) ad revenue was expected to shrink by 30 percent in that calendar year.

Change in advertising revenue of selected social media platforms worldwide in 2023

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Release date

August 2023

Region

Worldwide

Survey time period

August 2023

Special properties

forecast

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Statistics on " Social media advertising and marketing worldwide "

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Other statistics that may interest you Social media advertising and marketing worldwide

Overview

7

Market leaders

5

Usage

6

Effectiveness & metrics

5

Consumers

4

The role of AI in social media marketing

4

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Topics

Mobile social media worldwideMobile app usageMobile internet usage worldwideFacebookInstagram
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