Growth of social media ad revenue worldwide 2022, by platform

Published by Julia Faria, Jan 6, 2023
Advertising revenue generated by TikTok was expected to increase by 26 percent in 2022. That would make it the fastest-growing social media platform among the six market leaders presented in the data set. As of April 2022, Twitter was forecast to have an ad revenue annual growth rate of 22 percent.

Change in advertising revenue of selected social media platforms worldwide in 2022

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Release date

April 2022

Region

Worldwide

Survey time period

April 2022

Special properties

forecast

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Statistics on " Social media advertising and marketing worldwide "

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Statistics on Social media advertising and marketing worldwide

Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

21

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingTwitter advertising and marketing
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