Advertising revenue generated by TikTok was expected to increase by 55 percent in 2023. That would make it the fastest-growing social media platform among the seven market leaders presented in the data set. As of August 2023, X's (Twitter's) ad revenue was expected to shrink by 30 percent in that calendar year.
Change in advertising revenue of selected social media platforms worldwide in 2023
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Statista. (August 29, 2023). Change in advertising revenue of selected social media platforms worldwide in 2023 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1344332/social-media-ad-revenue-growth-platform/
Statista. "Change in advertising revenue of selected social media platforms worldwide in 2023." Chart. August 29, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1344332/social-media-ad-revenue-growth-platform/
Statista. (2023). Change in advertising revenue of selected social media platforms worldwide in 2023. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1344332/social-media-ad-revenue-growth-platform/
Statista. "Change in Advertising Revenue of Selected Social Media Platforms Worldwide in 2023." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1344332/social-media-ad-revenue-growth-platform/
Statista, Change in advertising revenue of selected social media platforms worldwide in 2023 Statista, https://www.statista.com/statistics/1344332/social-media-ad-revenue-growth-platform/ (last visited November 01, 2024)
Change in advertising revenue of selected social media platforms worldwide in 2023 [Graph], Statista, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1344332/social-media-ad-revenue-growth-platform/