Leading athletic apparel brands amongst average-income U.S. teens 2018

Nike and adidas were regarded as the leading athletic apparel brands amongst teenagers from average-income households in the United States as of 2018, with around two-thirds of respondents naming Nike as their favorite brand.

Nike is the top teen choice

Nike not only ranked as the leading athletic apparel brand, but also the most preferred athletic footwear brand amongst average-income teenagers. Teenagers from upper-income households in the United States agree that Nike and adidas were the leading brands for both athletic apparel and athletic footwear. Both companies spend large amounts of money on marketing campaigns that attempt to put their brand at the center of youth culture: Nike, for example, spent around 3.75 billion U.S. dollars on advertising in 2019.

Looks like teen spending

Teenagers in the United States spend around 30 percent of their money on clothes and shoes. When they choose to shop online, there is one website that stands out as the most preferred: Amazon. More than 50 percent of teenage respondents named Amazon as their preferred website for online shopping. Nike topped all of the rankings regarding leading athletic apparel and footwear, but only four percent of teenagers visited its official website for online shopping.

Leading athletic apparel brands amongst average-income teenagers in the United States as of Fall 2018*

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Release date

October 2018


United States

Survey time period

Fall 2018

Number of respondents

6,200 respondents

Special properties

Average age: 15.9 years

Supplementary notes

*Average-income group: Household income of 56,000 U.S. dollars.

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Statistics on "Nike"

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