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Leading advertising agencies according to Manager Magazin creative index Germany 2017

Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017

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Release date

December 2017



Survey time period


Special properties

for details check the supplementary notes; excl. pro-bono campagnes

Supplementary notes

Previous year's rank shown in parentheses.

The Manager Magazine creative index (Manager Magazin Kreativ-Index) combines the results of 12 advertising competitions: Advertising Festival Cannes (9), GWA Effie (7), ADC Germany (6), Clio (4), ADC Europe (3), ADC New York (3), New York Festivals (3), Red Dot (2), D&AD (2), Eurobest (1), One Show (1), London IAA (1).
A grand prix win counts for five points, gold four points, silver three points, bronze two points, and a nomination or shortlist placement one point. Placement points are multiplied by competition points.

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