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Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017

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Leading advertising agencies according to Manager Magazin creative index Germany 2017 This statistic shows the ten leading advertising agencies in Germany according to Manager Magazin's creative index score in 2017. Heimat Berlin (incl. TBWA Germany) ranked first with a score of 2,032 index points. The agency was followed by DDB Group with 1,357 points and BBDO Group Germany with 1,212 points.
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Description Source More information
This statistic shows the ten leading advertising agencies in Germany according to Manager Magazin's creative index score in 2017. Heimat Berlin (incl. TBWA Germany) ranked first with a score of 2,032 index points. The agency was followed by DDB Group with 1,357 points and BBDO Group Germany with 1,212 points.
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Release date
December 2017
Region
Germany
Survey time period
2017
Supplementary notes
Previous year's rank shown in parentheses.

The Manager Magazine creative index (Manager Magazin Kreativ-Index) combines the results of 12 advertising competitions: Advertising Festival Cannes (9), GWA Effie (7), ADC Germany (6), Clio (4), ADC Europe (3), ADC New York (3), New York Festivals (3), Red Dot (2), D&AD (2), Eurobest (1), One Show (1), London IAA (1).
A grand prix win counts for five points, gold four points, silver three points, bronze two points, and a nomination or shortlist placement one point. Placement points are multiplied by competition points.

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