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U.S. consumer movie watching location preference in 2014, by age

The graph shows the share of consumers in the United States who prefer to watch movies in movie theaters in in 2014. The source found that 94 percent of young U.S. consumers aged 18 to 24 preferred watching movies in movie theaters.

Watching movies in movie theaters – additional information

No matter the age, U.S. consumers still seem to enjoy visiting the cinema from time to time. Roughly one third prefer it to watching movies elsewhere. The fact is that the distribution of movie and TV rental market revenue points to the growing interest in online subscription, with its share having grown from 28 percent in 2012 to nearly 50 percent in 2015. However, when asked how often they go to see movies in a movie theater, 35 percent of Americans reported going a few times a year, while 9 percent said they frequented the cinema about two to three times a week.

The most common reason behind watching movies in the cinema is the repertoire. Three quarters of U.S. consumers decide to watch a movie in a theater because they are interested in the genre of the currently running production. Studies show that the leading movie genres motivating Americans to visit a cinema in 2014 were action adventure, comedy and drama. The first genre attracted 66 percent of Millennials, while drama was most popular among the older population between the ages of 50 and 59.

The movie ticket price plays a major role in the decision making process of an average consumer in the United States. In 2014 movie theaters in North America charged their patrons 8.12 U.S. dollars for admission. With this in mind, approximately half of the respondents surveyed in 2014 said that price was the leading reason for not increasing frequency of going to movie theaters, 29 percent said they would rather devote that money to other recreational activities and 18 admitted they didn’t have the same disposable income as before.

Share of consumers in the United States who prefer to watch movies in movie theaters in 2014, by age

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Release date

January 2015


United States

Survey time period

October and November 2014

Number of respondents

1,044 respondents

Age group

18-59 years

Supplementary notes

The source does not provide information on the type of the survey.

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