Advertising spending in Malaysia 2010-2018, by medium

The advertising expenditure in Malaysia was forecasted to amount to 2.2 billion U.S. dollars in 2018, with the largest portion predicted to be spent on newspaper advertisements. In actuality, however, newspapers came second to free-to-air television in advertising expenditure in 2018.

The rise of digital over print media

The internet age has changed the global advertising landscape dramatically, and Malaysia is no exception. Print media readership is in decline, and in 2018, most Malaysians reported receiving their news online and through social media. Facing a drop in potential advertising reach, the share of advertising expenditure on newspapers in Malaysia have thus been steadily shrinking since 2011. Conversely, digital advertising has been gaining a greater share of the Malaysian advertising expenditure, growing year-on-year.

Advertising industry must adapt to digital age

Malaysia’s advertising economy is predicted to grow in 2019, after contractions in 2018 and 2017. Despite the positive outlook, industry players should not be complacent, and must focus on adapting to the digital age. Even so, offline advertising should not be written off altogether, and new and innovative ways to engage the consumer in this sector need to be found in order to reach a brand’s full advertising potential.

Advertising expenditure in Malaysia from 2010 to 2018, by medium

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2016



Survey time period

2010 to 2013

Supplementary notes

* Estimate.
** Forecast.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in Asia Pacific"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.