Magazine advertising spending in Japan shrank by 27 percent in 2020 compared to the previous year. While magazine advertising expenditures had been declining since 2014, it was the strongest decrease observed in recent years.
Year-on-year change of magazine advertising expenditure in Japan from 2011 to 2020
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
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Dentsu. (February 25, 2021). Year-on-year change of magazine advertising expenditure in Japan from 2011 to 2020 [Graph]. In Statista. Retrieved January 20, 2022, from https://www.statista.com/statistics/387936/magazine-advertising-expenditures-change-japan/
Dentsu. "Year-on-year change of magazine advertising expenditure in Japan from 2011 to 2020." Chart. February 25, 2021. Statista. Accessed January 20, 2022. https://www.statista.com/statistics/387936/magazine-advertising-expenditures-change-japan/
Dentsu. (2021). Year-on-year change of magazine advertising expenditure in Japan from 2011 to 2020. Statista. Statista Inc.. Accessed: January 20, 2022. https://www.statista.com/statistics/387936/magazine-advertising-expenditures-change-japan/
Dentsu. "Year-on-year Change of Magazine Advertising Expenditure in Japan from 2011 to 2020." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/387936/magazine-advertising-expenditures-change-japan/
Dentsu, Year-on-year change of magazine advertising expenditure in Japan from 2011 to 2020 Statista, https://www.statista.com/statistics/387936/magazine-advertising-expenditures-change-japan/ (last visited January 20, 2022)
