This statistic displays digital advertising spending in Italy, by medium, from 2008 to 2013, with forecast to 2015. It was forecast that search advertising spending would reach 552 million euro in 2015.
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Digital advertising expenditure in Italy 2008-2015, by medium
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Digital advertising expenditure in Italy from 2008 to 2015, by medium (in million euro)
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This statistic displays digital advertising spending in Italy, by medium, from 2008 to 2013, with forecast to 2015. It was forecast that search advertising spending would reach 552 million euro in 2015.
| Display | Search engine | Rich media/Video | Social media | Mobile | Other | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Display | Search engine | Rich media/Video | Social media | Mobile | Other | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Description
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More information
This statistic displays digital advertising spending in Italy, by medium, from 2008 to 2013, with forecast to 2015. It was forecast that search advertising spending would reach 552 million euro in 2015.
Show more- Show sources information
- Show publisher information
- Release date
- November 2014
- Region
- Italy
- Survey time period
- 2008 to November 2014
- Supplementary notes
-
* Forecast
** At current prices. Exchange rate vs. US$ = 0.73095
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.
More information
- Region
- Italy
- Survey time period
- 2008 to November 2014
- Supplementary notes
-
* Forecast
** At current prices. Exchange rate vs. US$ = 0.73095
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital share of advertising spending in Italy 2008-2015
- Digital share of advertising spending in Ireland 2008-2015
- Digital share of advertising spending in Norway 2008-2015
- Digital share of advertising spending in the United Kingdom (UK) 2010-2015
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Norway 2011-2015, by medium
- Digital share of advertising spending in Portugal 2008-2015
- Digital share of advertising spending in France 2008-2015
- Digital advertising expenditure in the United Kingdom (UK) 2010-2015, by medium
- Digital advertising expenditure in Russia 2008-2015, by medium
- Digital advertising expenditure in Portugal 2008-2015, by medium
- Digital advertising expenditure in Ireland 2008-2015, by medium
- Digital share of advertising spending in Spain 2008-2015
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital advertising spending share in South Korea 2008-2015
- Italy: advertising and digital content market value 2016, by category
- Digital advertising spending change in New Zealand 2008-2015
- Digital advertising spending change in Malaysia 2008-2015
- Brazil: digital ad spend growth 2012-2019
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- IAB Report on 2017 Digital Advertising Spend
- Ad blocking
- Advertising market in the U.S.
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- Search advertising in the U.S.
- Internet Advertising Revenue Report 2017
Statistics on the topic
Free statistics
Premium Statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)
- Change in online advertising spending in select European countries in 2016 and 2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Netherlands from 2007 to 2018 (in million euros)
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
- Digital advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in million British pounds)
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
- Digital advertising share of advertising spending in Italy from 2008 to 2015
- Digital advertising share of advertising spending in Ireland from 2008 to 2015
- Digital advertising share of advertising spending in Norway from 2008 to 2015
- Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015
- Digital advertising share of advertising spending in Poland from 2008 to 2015
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- Digital advertising share of advertising spending in Portugal from 2008 to 2015
- Digital advertising share of advertising spending in France from 2008 to 2015
- Digital advertising expenditure in the United Kingdom (UK) from 2010 to 2015, by medium (in million GBP)
- Digital advertising expenditure in Russia from 2008 to 2015, by medium (in million U.S. dollars)
- Digital advertising expenditure in Portugal from 2008 to 2015, by medium (in million euro)
- Digital advertising expenditure in Ireland from 2008 to 2015, by medium (in million euro)
- Digital advertising share of advertising spending in Spain from 2008 to 2015
- Digital advertising share of advertising spending in Russia from 2008 to 2015
- Digital advertising expenditure in Hungary from 2008 to 2015, by medium (in million U.S. dollars)
- Digital advertising expenditure share in South Korea from 2008 to 2015
- Advertising and digital content market value in Italy in 2016, by category (in million euros)
- Digital advertising expenditure growth in New Zealand from 2008 to 2015
- Digital advertising expenditure growth in Malaysia from 2008 to 2015
- Change in digital advertising spending in Brazil from 2012 to 2019
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