This statistic shows the results of a survey on the number of companies using e-mail marketing in Germany from 2008 to 2017. According to Deutsche Post, around 815,000 companies used e-mail marketing in 2017.
- Internet›
- Advertising & Marketing›
Number of companies using e-mail marketing in Germany 2008-2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Number of companies using e-mail marketing in Germany from 2008 to 2017
Exclusive Premium Statistic
This statistic shows the results of a survey on the number of companies using e-mail marketing in Germany from 2008 to 2017. According to Deutsche Post, around 815,000 companies used e-mail marketing in 2017.
| Number of companies | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Number of companies | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the results of a survey on the number of companies using e-mail marketing in Germany from 2008 to 2017. According to Deutsche Post, around 815,000 companies used e-mail marketing in 2017.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Germany
- Survey time period
- 2008 to 2017
- Number of respondents
- 2,769 companies in 2017
- Special properties
- (Dialogue) marketing decision makers
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
- Some figures were taken from previous publications. The number of respondents in previous years may vary.
More information
- Region
- Germany
- Survey time period
- 2008 to 2017
- Number of respondents
- 2,769 companies in 2017
- Special properties
- (Dialogue) marketing decision makers
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
- Some figures were taken from previous publications. The number of respondents in previous years may vary.
Other interesting statistics
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "E-mail marketing in the U.S."
- Overview
The most important statistics
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- E-mail marketing profitability worldwide in 2015 and 2016E-mail marketing profitability 2015-2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by regionUnique click-through rates of marketing e-mails worldwide 2016, by region
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by regionMean unsubscribe rates of marketing e-mails worldwide 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022
- Use & strategy
The most important statistics
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016Channels optimized for customer experience worldwide 2016
- How does your organization use its media budget for the following channels?Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: e-mail marketing adoption 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Effectiveness & metrics
The most important statistics
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign typeB2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Average marketing e-mail open rates in the United States in 2016, by industryMarketing e-mail open rates in the U.S. in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequencyMarketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016Share of promo e-mail subscribers engaging with online retailer messages 2016
- Consumer perception & behavior
The most important statistics
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016Number of brand e-mail subscriptions among U.S. consumers 2016
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
- Triggered e-mails
The most important statistics
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016North America: effective e-mail marketing triggers 2016
- Personalization
The most important statistics
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017U.S. consumers' frustration with e-mail personalization errors in 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016North America: use of data in e-mail marketing personalization 2016
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalizationMarketing e-mail open and click rates in the U.S. in 2016, by personalization
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2017E-mail spam rate worldwide 2012-2017
- Spam placement rate worldwide in 2017, by categoryGlobal spam placement rate 2017, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-mail marketing expenditure in Germany 2008-2017
- Reasons for users opening an email marketing email Spain 2015
- Reasons for users who did not open an email marketing in Spain 2015
- Main factors for opening a marketing email in Spain 2015
- Odds of opening an email marketing, according to the email subject Spain 2015
- Dialogue marketing advertising expenditure in Germany 2012-2017
- U.S. SMBs: e-mail marketing outsourcing 2016
- Dialogue marketing advertising expenditure in Germany 2016-2017, by segment
- Commonly used e-mail marketing metrics worldwide in 2018
- E-mails sent by companies in the Netherlands 2016, by frequency
- Expenditure for dialogue marketing media per user in Germany 2013-2014
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- U.S. nonprofit marketing e-mail open rates in 2017, by sector
- Businesses using video in e-mail worldwide 2016-2017
- Most valuable global brands 2014
- E-mail marketing performance metrics worldwide 2018, by transaction type
- Click-through and unique open rate of marketing e-mails in Germany 2014, by industry
Studies
- E-mail marketing in the U.S.
- E-mail marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Influencer marketing
- Content marketing
- Twitter marketing
- Marketing personalization
- E-mail usage in the United States
- Social media marketing
- Mobile marketing in the U.S.
- Facebook marketing
- Influencer marketing in the United Kingdom (UK)
- Digital marketing in Sweden
- Digital marketing in Denmark
Statistics on the topic
Free statistics
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Average marketing e-mail open rates in the United States in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalization
- Global e-mail spam rate from 2012 to 2017
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Most valuable brands worldwide in 2014, by brand value (in billion U.S. dollars)
Premium Statistics
- Market share of the most used e-mail clients in 2018
- E-mail marketing profitability worldwide in 2015 and 2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016
- How does your organization use its media budget for the following channels?
- E-mail marketing usage in the United States as of May 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Personalized e-mail marketing target groups in North America as of September 2016
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Spam placement rate worldwide in 2017, by category
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Total e-mail marketing expenditure in Germany from 2008 to 2017 (in billion euros)
- Claims for a user to open an advertising email in Spain 2015
- Claims for which a user did not open an advertising email in Spain 2015
- Determining factors for the opening of an advertising email Spain 2015
- Probabilities for the opening of an advertising email in Spain in 2015, according to the subject of the email
- Advertising expenditure for dialogue marketing in Germany from 2012 to 2017 (in billion euros)*
- Share of local businesses outsourcing e-mail marketing in the United States as of 3rd quarter 2016
- Advertising expenditure for dialogue marketing in Germany in 2016 and 2017, by segment (in billion euros)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- Distribution of e-mails sent by companies in the Netherlands in 2016, by frequency
- Average expenditure for dialogue marketing media per user in Germany in 2013 and 2014 (in 1,000 euros)
- Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
- Nonprofit organizations' marketing e-mail open rates in the United States in 2017, by sector
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- Click-through (CTR) and average unique open rate of advertising e-mails in Germany in 2014, by industry
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
New
New Dossier: Foreign conflicts of Saudi Arabia
The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.