Most important reasons for global internet users to go online as of July 2014

This statistic gives information on most important reasons for global internet users to go online as of July 2014. During the survey period, it was found that 95 percent of internet users strongly agreed that exploring new subjects was an important reason to go online. Only 87 percent of internet users in Japan felt the same way.

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 Global averageUnited StatesUnited KingdomGermanyJapanBrazilRussiaChinaIndiaSouth AfricaNigeria
Connecting with family and friends - - - - - - - - - - -
Expressing opinions and being heard - - - - - - - - - - -
Exploring new subjects - - - - - - - - - - -
Flexibly choose my entertainment when I want it - - - - - - - - - - -
Access products and services and make purchases - - - - - - - - - - -
Find locations when walking or driving around - - - - - - - - - - -
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