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U.S. consumers' importance of health claims when making food purchase decisions 2014

How often do U.S. consumers look for health claims when deciding whether or not to purchase a food item?

by Statista Research Department, last edited Feb 24, 2015
U.S. consumers' importance of health claims when making food purchase decisions 2014 This statistic depicts the results of an online survey conducted in October and November 2014. About 902 U.S. chief household shoppers were asked how often they look for health claims when deciding whether or not to purchase a food product. About 41.2 percent of U.S. consumers indicated that they sometimes look for health claims when shopping groceries for the first time.
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How often do U.S. consumers look for health claims when deciding whether or not to purchase a food item?

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