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Consumer rating of 'sustainable' food attributes in purchasing decisions in Asia-Pacific in 2014

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'Sustainable' food attributes: consumer rating when shopping in Asia-Pacific 2014 This statistic displays the results of a survey conducted by Nielsen from August 13 to September 5, 2014. Internet users in Asia-Pacific were polled which 'sustainable' food attributes they rate as very important in purchasing decisions. Some 36 percent of consumers in Asia-Pacific rated organic as a very important product characteristic.
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Share of respondents*
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Share of respondents*
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Description Source More information
This statistic displays the results of a survey conducted by Nielsen from August 13 to September 5, 2014. Internet users in Asia-Pacific were polled which 'sustainable' food attributes they rate as very important in purchasing decisions. Some 36 percent of consumers in Asia-Pacific rated organic as a very important product characteristic.
Show more
Release date
January 2015
Region
Asia, APAC
Survey time period
August 13 to September 5, 2014
Number of respondents
more than 30,000**
Special properties
respondents with online access
Method of interview
Online survey
Supplementary notes
* Respondents who rated each attribute as very important.
** The Nielsen Global Health and Wellness Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.

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