Purchase reasons for TVs in France 2014

When you or other members of your household purchased these products or devices, what were the reasons for purchase?

by Statista Research Department, last edited Jul 18, 2014
Purchase reasons for TVs in France 2014 This statistic shows the purchase reasons for TVs by households in France in 2014. The most common reason for purchasing a new TV was "wanted better performance" at 29 percent of respondents.
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When you or other members of your household purchased these products or devices, what were the reasons for purchase?

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Share of respondents
Wanted better performance29%
Simply as a treat20%
Wanted better looking version18%
Existing product was not working well17%
Due to moving home16%
Wanted product enjoyable with family15%
An existing product had broken13%
Needed additional product13%
Wanted a more up to date version11%
Other11%
Wanted specific new features11%
Wanted smaller/lighter product11%
Bought as a gift9%
Saw a celebrity owning it7%
Don't know5%
New product allowed for new gadgets4%
Saw someone else owning it4%
Triggered by major event in personal life4%
Was prompted by advert online2%
Bought for work2%
Was prompted by email received2%
None of the above2%
Going on holiday0%
Share of respondents
Wanted better performance29%
Simply as a treat20%
Wanted better looking version18%
Existing product was not working well17%
Due to moving home16%
Wanted product enjoyable with family15%
An existing product had broken13%
Needed additional product13%
Wanted a more up to date version11%
Other11%
Wanted specific new features11%
Wanted smaller/lighter product11%
Bought as a gift9%
Saw a celebrity owning it7%
Don't know5%
New product allowed for new gadgets4%
Saw someone else owning it4%
Triggered by major event in personal life4%
Was prompted by advert online2%
Bought for work2%
Was prompted by email received2%
None of the above2%
Going on holiday0%
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by Statista Research Department, last edited Jul 18, 2014
This statistic shows the purchase reasons for TVs by households in France in 2014. The most common reason for purchasing a new TV was "wanted better performance" at 29 percent of respondents.
Show more
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