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U.S. sales of the leading whiskey brands 2019

Sales of the leading whiskey brands in the United States in 2019 (in million U.S. dollars)

by Jan Conway, last edited Aug 9, 2019
U.S. sales of the leading whiskey brands 2019 Jack Daniel’s Tennessee Whiskey was the preferred whiskey brand among Americans in 2019. The bourbon edged out the Canadian whiskey brand, Crown Royal, with over 5 million U.S. dollars in sales in that year. Jack Daniel’s captured over 13 percent of the total U.S. whiskey market. Produced in Tennessee, the brand has been owned by the Brown-Forman Corporation since 1956.
What makes a whiskey Tennessee whiskey?

A law passed in Tennessee in 2013 defines the standards a liquor must adhere to in order to be called Tennessee whiskey. It must be made from at least 51 percent corn, aged in charred oak barrels and filtered through charcoal.

Efficient marketing

In relation to other straight (not blended) whiskeys, Jack Daniel’s faired equally well, holding the top spot with 23 percent of the market in the U.S. in 2017. The whiskey received the most advertising spending of all Brown-Forman’s brands in the United States in 2017, over 14 million U.S. dollars. Despite topping sales in the nation, Jack Daniel’s did come second to Jim Beam in advertising expenditure. Over twice the amount of money was spent marketing Jim Beam products in 2017.
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Sales of the leading whiskey brands in the United States in 2019 (in million U.S. dollars)

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