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Leading marketing automation objectives according to B2B marketers worldwide 2017

Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017

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Sources

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Release date

September 2017

Region

Worldwide, North America, Europe

Survey time period

April and May 2017

Number of respondents

235 respondents

Special properties

in-house B2B marketers

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Statistics on " B2B advertising and marketing in the U.S. "

Statistics on B2B advertising and marketing in the U.S.

Spending

6

Marketing strategies

8

Marketing effectiveness

3

Content marketing

8

Event marketing

8

Further related statistics

9
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