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Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017

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© Statista 2017

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Description Source More information
The statistic shows the leading reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017. The source found that 29 percent of surveyed marketers said that generating higher quality leads was the main reason why they used marketing automation.
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Release date
September 2017
Region
Worldwide, North America, Europe
Survey time period
April and May 2017
Number of respondents
235 respondents
Special properties
in-house B2B marketers

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