The statistic shows the leading reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017. The source found that 29 percent of surveyed marketers said that generating higher quality leads was the main reason why they used marketing automation.
Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017
Characteristic
First choice
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Third choice
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MarketingProfs. (September 6, 2017). Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/430487/marketing-automation-usage-objectives-worldwide/
MarketingProfs. "Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017." Chart. September 6, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/430487/marketing-automation-usage-objectives-worldwide/
MarketingProfs. (2017). Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/430487/marketing-automation-usage-objectives-worldwide/
MarketingProfs. "Reasons for Using Marketing Automation According to B2b Marketing Professionals in North America and Europe as of May 2017." Statista, Statista Inc., 6 Sep 2017, https://www.statista.com/statistics/430487/marketing-automation-usage-objectives-worldwide/
MarketingProfs, Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017 Statista, https://www.statista.com/statistics/430487/marketing-automation-usage-objectives-worldwide/ (last visited September 01, 2024)
Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017 [Graph], MarketingProfs, September 6, 2017. [Online]. Available: https://www.statista.com/statistics/430487/marketing-automation-usage-objectives-worldwide/