Social media activities used by shoppers to connect with brands in Canada as of September 2014

Canada: social media usage by shoppers to connect with brands 2014 This statistic shows the responses to a survey about online retail in Canada from 2013 to 2014. During the reported period, 32 percent of respondents stated that they followed some of their favorite brands or retailers through social media.
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Share of respondents
Followed some of their favorite brands or retailers32%
Researched brands, including reading feedback from others27%
Discovered brands they didn't know or ones in which they've developed a particular interest22%
Viewed videos about a brand/ product19%
Provided comments, positive or negative, about experiences with a brand or product17%
Liked or shared products14%
Purchased a product directly though social media4%
Share of respondents
Followed some of their favorite brands or retailers32%
Researched brands, including reading feedback from others27%
Discovered brands they didn't know or ones in which they've developed a particular interest22%
Viewed videos about a brand/ product19%
Provided comments, positive or negative, about experiences with a brand or product17%
Liked or shared products14%
Purchased a product directly though social media4%
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Description Source More information
This statistic shows the responses to a survey about online retail in Canada from 2013 to 2014. During the reported period, 32 percent of respondents stated that they followed some of their favorite brands or retailers through social media.
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Release date
April 2015
Region
Canada
Survey time period
August to September 2014
Number of respondents
1,000 respondents
Method of interview
Online interview

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