This statistic shows the responses to a survey about online retail in Canada from 2013 to 2014. During the reported period, 32 percent of respondents stated that they followed some of their favorite brands or retailers through social media.
Social media activities used by shoppers to connect with brands in Canada as of September 2014
Characteristic
Share of respondents
Followed some of their favorite brands or retailers
32%
Researched brands, including reading feedback from others
27%
Discovered brands they didn't know or ones in which they've developed a particular interest
22%
Viewed videos about a brand/ product
19%
Provided comments, positive or negative, about experiences with a brand or product
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PwC. (April 29, 2015). Social media activities used by shoppers to connect with brands in Canada as of September 2014 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/439921/shopper-social-media-usage-brands-canada/
PwC. "Social media activities used by shoppers to connect with brands in Canada as of September 2014." Chart. April 29, 2015. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/439921/shopper-social-media-usage-brands-canada/
PwC. (2015). Social media activities used by shoppers to connect with brands in Canada as of September 2014. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/439921/shopper-social-media-usage-brands-canada/
PwC. "Social Media Activities Used by Shoppers to Connect with Brands in Canada as of September 2014." Statista, Statista Inc., 29 Apr 2015, https://www.statista.com/statistics/439921/shopper-social-media-usage-brands-canada/
PwC, Social media activities used by shoppers to connect with brands in Canada as of September 2014 Statista, https://www.statista.com/statistics/439921/shopper-social-media-usage-brands-canada/ (last visited September 20, 2024)
Social media activities used by shoppers to connect with brands in Canada as of September 2014 [Graph], PwC, April 29, 2015. [Online]. Available: https://www.statista.com/statistics/439921/shopper-social-media-usage-brands-canada/