Customer criteria for selecting online shops in Germany 2016

This statistic shows the results of a survey on the criteria for choosing online shops among customers in Germany in 2016. During the survey period it was found that 71 percent of online shoppers stated that product quality was very important for their decision.

In your opinion, how important are the following criteria when choosing an online shop?

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2017

Region

Germany

Survey time period

October 2016

Number of respondents

1018 ≤ n ≤ 1026

Special properties

online customers

Supplementary notes

Percentage points that deviate from 100 percent are most likely due to rounding.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-commerce in Europe"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.