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Canada Black Friday and Cyber Monday online research type 2015

This statistic provides information on the type of online research consumers in Canada conduct before Black Friday and Cyber Monday shopping as of November 2015. According to the findings, 42 percent of consumers planning to shop on Black Friday and 43 percent of Canadians intending to shop on Cyber Monday searched for specific brands when doing online research beforehand.

Type of online research before Black Friday and Cyber Monday shopping conducted by consumers in Canada as of November 2015

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Sources

Release date

November 2015

Region

Canada

Survey time period

October 29 to November 2, 2015

Number of respondents

966 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Black Friday in the UK"

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