Online shopping orientation in the Netherlands 2012-2017, by age group

This statistic shows the share of consumers who uses internet to research information about products or services in the Netherlands from 2012 to 2017, by age group. In the Netherlands, approximately 97 percent of the individuals aged 12 years and older has access to internet. 92 percent of the consumers between 25 and 45 years old used the internet to find information on a potential purchase.
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Share of consumers who uses internet to research information about products or services in the Netherlands from 2012 to 2017, by age group
12 to 25 years25 to 45 years45 to 65 years65 years and older
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
The most important statistics
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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