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Survey on shopping via tablet or smartphone in Germany 2016, by product category

Which of these products have you purchased online via your smartphone/tablet?

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Release date

February 2016



Survey time period

February 2016

Number of respondents

299 tablet users, 344 smartphone users

Special properties

ForwardAdGroup network users

Method of interview

Online survey

Supplementary notes

The source phrased the original survey question as follows: "Have you ever purchased something via your smartphone/tablet?" "What products did you buy?"
(original German survey question: "Haben Sie schon einmal über Ihr Smartphone/Tablet einen Kauf getätigt?", „Welche Produkte haben Sie dabei gekauft?“)

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