Survey on shopping via tablet or smartphone in Germany 2016, by product category

This statistic shows the results of a survey on the usage of tablets and smartphones for purchasing produtcs in Germany in 2016. During the survey period it was found that roughly 53.1 percent of German smartphone users had already bought books or e-books via their device.

Which of these products have you purchased online via your smartphone/tablet?

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Source

Release date

February 2016

Region

Germany

Survey time period

February 2016

Number of respondents

299 tablet users, 344 smartphone users

Special properties

ForwardAdGroup network users

Method of interview

Online survey

Supplementary notes

The source phrased the original survey question as follows: "Have you ever purchased something via your smartphone/tablet?" "What products did you buy?"
(original German survey question: "Haben Sie schon einmal über Ihr Smartphone/Tablet einen Kauf getätigt?", „Welche Produkte haben Sie dabei gekauft?“)

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