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Survey on shopping via tablet or smartphone in Germany 2016, by product category

Which of these products have you purchased online via your smartphone/tablet?

Survey on shopping via tablet or smartphone in Germany 2016, by product category This statistic shows the results of a survey on the usage of tablets and smartphones for purchasing produtcs in Germany in 2016. During the survey period it was found that roughly 53.1 percent of German smartphone users had already bought books or e-books via their device.
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Which of these products have you purchased online via your smartphone/tablet?

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Description

Source

More information

This statistic shows the results of a survey on the usage of tablets and smartphones for purchasing produtcs in Germany in 2016. During the survey period it was found that roughly 53.1 percent of German smartphone users had already bought books or e-books via their device.
Show more
Release date
February 2016
Region
Germany
Survey time period
February 2016
Number of respondents
299 tablet users, 344 smartphone users
Special properties
ForwardAdGroup network users
Method of interview
Online survey
Supplementary notes
The source phrased the original survey question as follows: "Have you ever purchased something via your smartphone/tablet?" "What products did you buy?"
(original German survey question: "Haben Sie schon einmal über Ihr Smartphone/Tablet einen Kauf getätigt?", „Welche Produkte haben Sie dabei gekauft?“)
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