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Number of persons who used the internet to order products and services (online shopping) in Germany from 2010 to 2014 (in millions)

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Internet usage for online shopping in Germany 2010-2014 This statistic shows the results of a survey on the internet usage for online shopping in Germany from 2010 to 2014. In 2013, there were roughly 37.27 million people among the German-speaking population aged 14 years and older who bought products and services online.
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Used internet for online shoppingConsidered internet usage for online shoppingDid not consider internet usage for online shoppingNo answer
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Used internet for online shoppingConsidered internet usage for online shoppingDid not consider internet usage for online shoppingNo answer
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Description Source More information
This statistic shows the results of a survey on the internet usage for online shopping in Germany from 2010 to 2014. In 2013, there were roughly 37.27 million people among the German-speaking population aged 14 years and older who bought products and services online.
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Release date
November 2014
Region
Germany
Survey time period
2010 to 2014
Age group
14 years and older
Special properties
German-speaking private internet users
Method of interview
Face-to-face interview
Supplementary notes
Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on random sample:
2010: 23,147 respondents, projected base of 70.51 million persons
2011: 23,022 respondents, projected base of 70.33 million persons
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.53 million persons

Information on target group "German-speaking private internet users":
2010: projected base of 43.43 million persons
2011: projected base of 45.79 million persons
2012: projected base of 48.10 million persons
2013: projected base of 49.02 million persons
2014: projected base of 50.35 million persons

The figures are based on the following studies:
2010: VuMA 2011; 2011: VuMA 2012; 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015

You will find further information on the methodology here.

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