In 2021, search advertising in Germany attracted ad investments of 5.39 billion U.S. dollars. Search was the largest format, followed by banner advertising with 2.77 billion, digital video advertising with 2.26 billion, as well as digital classifieds with 1.07 billion. The total amounted to 12.7 billion dollars and Statista's Digital Market Outlook forecasted it would increase to 19.4 billion by 2026.
Digital advertising spending in Germany from 2017 to 2026, by format
(in million U.S. dollars)
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.
E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (April 21, 2022). Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista. "Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars)." Chart. April 21, 2022. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista. (2022). Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista. "Digital Advertising Spending in Germany from 2017 to 2026, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista, Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/ (last visited July 05, 2022)
