In 2021, search advertising in Germany attracted ad investments of 5.39 billion U.S. dollars. Search was the largest format, followed by banner advertising with 2.77 billion, digital video advertising with 2.26 billion, as well as digital classifieds with 1.07 billion. The total amounted to 12.7 billion dollars and Statista's Digital Market Outlook forecasted it would increase to 19.4 billion by 2026.
Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars)
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Statista. (April 21, 2022). Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista. "Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars)." Chart. April 21, 2022. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista. (2022). Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista. "Digital Advertising Spending in Germany from 2017 to 2026, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/
Statista, Digital advertising spending in Germany from 2017 to 2026, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/456417/digital-advertising-revenue-format-digital-market-outlook-germany/ (last visited July 05, 2022)