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Marketing's influence on company strategy according to European marketers 2014-2016

How much does your marketing department influence your company’s overall business strategy?*

by Statista Research Department, last edited Oct 18, 2016
Marketing's influence on company strategy according to European marketers 2014-2016 This chart shows how marketing professionals in France, Germany, and the UK evaluated their function's influence on their companies' overall business strategies between 2014 and 2016. The chart shows that in 2014, 68 percent of marketing professionals thought that the marketing function had a strong or very strong influence on their company's overall business strategy. In 2016, only 63 percent of respondents had the same impression.
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How much does your marketing department influence your company’s overall business strategy?*

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by Statista Research Department, last edited Oct 18, 2016
This chart shows how marketing professionals in France, Germany, and the UK evaluated their function's influence on their companies' overall business strategies between 2014 and 2016. The chart shows that in 2014, 68 percent of marketing professionals thought that the marketing function had a strong or very strong influence on their company's overall business strategy. In 2016, only 63 percent of respondents had the same impression.
Show more
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