How should you feel using a smartwatch to make or receive calls?*

UK: Peoples' expected feelings when making calls with a smartwatch in 2015 This statistic illustrates peoples' expected feelings when making calls with a smartwatch in the United Kingdom (UK) in April 2015. In April 2015, 41 percent of the respondents stated that they should feel silly when making or receiving calls with a smartwatch.
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FrustratedFreeStylishUp-to-dateEfficientProudAnxiousSillyIn controlVulnerable
Feeling when using a smartwatch to make or receive calls7%8%10%34%23%6%6%41%24%6%
FrustratedFreeStylishUp-to-dateEfficientProudAnxiousSillyIn controlVulnerable
Feeling when using a smartwatch to make or receive calls7%8%10%34%23%6%6%41%24%6%

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Description Source More information
This statistic illustrates peoples' expected feelings when making calls with a smartwatch in the United Kingdom (UK) in April 2015. In April 2015, 41 percent of the respondents stated that they should feel silly when making or receiving calls with a smartwatch.
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Release date
April 2015
Region
United Kingdom
Survey time period
2. April 2015 to 10. April 2015
Number of respondents
1,000 respondents
Special properties
Nationally representative sample.
Method of interview
Online survey
Supplementary notes
*This question was phrased by the source as follows: "Which of the following words best describe how you should feel about owning and using a smartwatch in the following situations?"

Multiple answers were possible.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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