• Top PPC channels for advertisers in the U.S. 2015 | Statistic

Media & Advertising›
Advertising & Marketing ›
Leading pay-per-click (PPC) channels for advertisers in the U.S. 2015

Premium

Leading pay-per-click (PPC) channels for advertisers in the United States as of August 2015
Exclusive Premium Statistic

Leading pay-per-click (PPC) channels for advertisers in the U.S. 2015

The graph shows leading pay-per-click (PPC) channels for advertisers according to brand and agency professionals in the United States as of August 2015. Text ads ranked first, with 90 percent of respondents stating they were the most important PPC channel.

Show more

About this statistic

Show source

Download Settings Share

Chart type

Datalabels

Description Source More information

The graph shows leading pay-per-click (PPC) channels for advertisers according to brand and agency professionals in the United States as of August 2015. Text ads ranked first, with 90 percent of respondents stating they were the most important PPC channel.

Show more

Show sources information; Show publisher information
Release date: October 2015

Region: United States
Survey time period: August 2015
Special properties: according to brand and agency professionals
Supplementary notes: The source does not provide information on the type of survey used or on the number of respondents.

More information

Other interesting statistics

Advertising spending in the U.S. 2011-2017

Advertising spending in the U.S. 2011-2017

Advertising spending in the U.S. 2011-2017

Perceived ROI level from digital marketing channels worldwide 2017

Perceived ROI level from digital marketing channels worldwide 2017

Perceived ROI level from digital marketing channels worldwide 2017

Programmatic display ad spending in the U.S. 2013-2019

Programmatic display ad spending in the U.S. 2013-2019

Programmatic display ad spending in the U.S. 2013-2019

Programmatic share in digital ad spend in the U.S. 2016

Programmatic share in digital ad spend in the U.S. 2016

Programmatic share in digital ad spend in the U.S. 2016

Programmatic digital video ad spend growth in the U.S. 2014-2018

Programmatic digital video ad spend growth in the U.S. 2014-2018

Programmatic digital video ad spend growth in the U.S. 2014-2018

Digital ad fraud losses worldwide 2018-2022

Digital ad fraud losses worldwide 2018-2022

Digital ad fraud losses worldwide 2018-2022

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).

Leading companies trust Statista:

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Programmatic advertising"

Overview

The most important statistics

Advertising spending in the United States from 2011 to 2017 (in billion U.S. dollars)Advertising spending in the U.S. 2011-2017
Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2019
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020Programmatic share in digital ad spend in the U.S. 2016
Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
Share of media and advertising agencies which bought media programmatically in the United States as of August 2016Popularity of programmatic media buying among U.S. agencies 2016
Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
Types of programmatic advertising bought by marketers in the United States as of March 2016Types of programmatic advertising bought by marketers in the U.S. 2016
How would you rate your organization’s capabilities in the following areas?Marketing capabilities of U.S. companies 2016

Mobile programmatic

The most important statistics

Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016

Video programmatic

The most important statistics

Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016

Programmatic & addressable TV

The most important statistics

Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2019
Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
Share of marketing professionals using addressable TV advertising in the United States as of March 2017Addressable TV adoption among U.S. marketers 2017

Programmatic ad fraud

The most important statistics

Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Statistics on the topic

Topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Request webinar

Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

2 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.