Google Play reach among internet users worldwide as of 3rd quarter 2015, by region

Loading statistic...
Share of internet users
Asia Pacific55%
Middle East & Africa48%
Global48%
Latin America47%
Europe42%
North America32%
© Statista 2017

Show further information

Complete Source Details

AdvertisementTableau Software
 
About This Statistic

This statistic presents the Google Play reach among internet users worldwide as of the third quarter of 2015, by global region. As of the surveyed period, 48 percent of global internet users had accessed the digital content distribution platform in the past month. Google Play had the highest reach in Asia Pacific with a 55 percent penetration rate.


Further information

Google Play is a digital content distribution platform operated by Google. Apart from being the official app store for the Android mobile operating system, users can also purchase and download digital media such as television programs, movies, and magazines. Google also offers an audio streaming service called Google Play Music.

In the second quarter of 2015, the Android smartphone operating system market share amounted to over 82 percent, providing Google with an immense user base for its platform. As of July 2015, 1.6 million apps for smartphones and tablets were available in the Google Play app store. In February 2015, 68.8 percent of available apps were free to download whereas 31.2 percent of apps were paid. In 2019, Google Play revenues are projected to amount to 13.8 billion U.S. dollars, up from 6 billion U.S. dollars in 2015. Google was also named as the most popular monetization platform among app developers worldwide, followed by Flurry and Chartboost. A September 2014 survey found that the majority of apps in the Google Play store only had between 101 and 500 installs.

As of the third quarter of 2015, 53 percent of global internet users 16 to 24 years of age had accessed Google Play in the past month. The second-largest user group was 25 to 34 year olds.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Google"

The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions