Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)

Annual Apple App Store sales 2013-2016 This statistic presents the annual Apple App Store revenues from 2013 to 2016. In the last reported year, customers spent an estimated 29 billion U.S. dollars in the Apple App store.
Additional information

The App Store was launched in 2008 to coincide with Apple’s iPhone 3G release. Apps can be downloaded directly to iOS devices such as the iPhone smartphone, the iPod Touch handheld computer, and the iPad tablet computer, or onto a personal computer via iTunes. Many apps are available for free or utilize a freemium payment model, which allows the user to download the app without upfront costs but generates revenues through in-app payments. At present, the average price of apps and games is approximately one U.S. dollar. The most popular monetization models according to global app developers are advertising and contract work, with paid downloads ranking just third. In 2015, the majority of the global app economy revenues were generated via e-commerce sales, with app store sales and advertising accounting for only 40.5 and 34 billion U.S. dollars respectively.

The most popular app categories are gaming, business, and education, followed by lifestyle and entertainment apps. The most popular iOS apps worldwide are Facebook, YouTube, and Instagram.

In Apple’s fiscal period Q2 2017, the company sold 50.76 million iPhones and 8.92 million iPads.
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App store revenue in billion U.S. dollars
201310
201415
201520
201629
App store revenue in billion U.S. dollars
201310
201415
201520
201629

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Description Source More information
This statistic presents the annual Apple App Store revenues from 2013 to 2016. In the last reported year, customers spent an estimated 29 billion U.S. dollars in the Apple App store.
Additional information

The App Store was launched in 2008 to coincide with Apple’s iPhone 3G release. Apps can be downloaded directly to iOS devices such as the iPhone smartphone, the iPod Touch handheld computer, and the iPad tablet computer, or onto a personal computer via iTunes. Many apps are available for free or utilize a freemium payment model, which allows the user to download the app without upfront costs but generates revenues through in-app payments. At present, the average price of apps and games is approximately one U.S. dollar. The most popular monetization models according to global app developers are advertising and contract work, with paid downloads ranking just third. In 2015, the majority of the global app economy revenues were generated via e-commerce sales, with app store sales and advertising accounting for only 40.5 and 34 billion U.S. dollars respectively.

The most popular app categories are gaming, business, and education, followed by lifestyle and entertainment apps. The most popular iOS apps worldwide are Facebook, YouTube, and Instagram.

In Apple’s fiscal period Q2 2017, the company sold 50.76 million iPhones and 8.92 million iPads.
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Release date
June 2017
Region
Worldwide
Survey time period
2013 to 2016
Special properties
app store purchases
Supplementary notes
Apple disclosed more than $10 billion and $20 billion in purchases for 2013 and 2015. Figures for 2014 and 2016 are extrapolated from Apple's disclosures about growth rates and payouts to developers.

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