Shoppers checking for grocery coupons and promotions in Europe 2015, by country

This statistic illustrates the share of shoppers who make a point of looking at circulars and clipping coupons on grocery products in selected European countries as of 2014/15. According to the survey, 60 percent of shoppers in Europe check circulars and clip grocery coupons. In Greece 80 percent of shoppers made a point of doing so, compared to only 37 percent in Norway.

Share of shoppers who usually check circulars and clip grocery coupons in Europe as of 2014/15, by country

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Release date

June 2015



Survey time period

October 2014 to March 2015

Number of respondents


Special properties


Method of interview

Online survey

Supplementary notes

* 90,000 shoppers surveyed in over 50 country markets.
** All who agreed with the statement "I usually make a point to look at circulars and clip coupons on grocery products".

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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"

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