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SMBs - most effective online marketing channels 2014, by vertical
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SMBs - most effective online marketing channels 2014, by vertical
Which online channels are most effective at bringing you new leads and customers?
by Statista Research Department,
last edited
Feb 9, 2015
The graph shows the most effective online marketing channels for small and medium-sized businesses worldwide in 2014, broken down by sector. During the survey it was found that 42 percent of SMBs in the financial vertical rated SEO as the most effective online marketing channel.
Which online channels are most effective at bringing you new leads and customers?
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by Statista Research Department,
last edited
Feb 9, 2015
The graph shows the most effective online marketing channels for small and medium-sized businesses worldwide in 2014, broken down by sector. During the survey it was found that 42 percent of SMBs in the financial vertical rated SEO as the most effective online marketing channel.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2015
- Region
- Worldwide
- Survey time period
- October and November 2014
- Number of respondents
- 736 SMBs (95 percent located in North America, four percent in Europe, one percent rest of the world)
- Supplementary notes
- Methodology taken from here.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2015
More information
- Region
- Worldwide
- Survey time period
- October and November 2014
- Number of respondents
- 736 SMBs (95 percent located in North America, four percent in Europe, one percent rest of the world)
- Supplementary notes
- Methodology taken from here.
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Statistics on "Digital marketing in the United Kingdom (UK)"
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- E-mail Marketing
The most important statistics
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- Content Marketing
The most important statistics
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
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Studies
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- Digital marketing in Italy
- Digital marketing in Denmark
- Digital marketing in Sweden
- B2B marketing
- Content marketing
- E-mail marketing
- AI use in marketing
- Social media marketing
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Statistics on "Digital marketing in the United Kingdom (UK)"
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016
- How do you allocate budget across the customer life cycle?
- Which measurements do you use to determine a digital campaign's success?
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
- What are your key performance indicators (KPIs) for mobile marketing?
- Which objectives does retargeting fulfil?
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- E-mail marketing spending at UK companies from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are your primary objectives for email campaigns?
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
- Digital marketing channels currently used by small and medium-sized enterprises in the United Kingdom (UK) in 2015
- Share of marketing leaders planning to increase budgets on selected digital marketing activities in Canada as of March 2016
- Which delivery methods do you use for retention?
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- Preferred online marketing tactics among small and medium-sized businesses worldwide for the 2014 fall/winter holiday season
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by number of employees
- How effective is online marketing at attracting customers to your business?
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth target
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth rate
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- What percentage of your marketing budget is spent on internet or mobile marketing?
- Do you analyze audience behavior to create personalized messages?
- Do you handle internet marketing yourself or use a freelance marketing consultant/agency?
- Which of these statements best applies to your attitude towards internet marketing?
- Percentage of marketers who believe selected marketing activities to be the most important in Canada in 2016
- Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
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