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UK: digital vouchers' influence on brand loyalty & recommendations as of March 2015

Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015*

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Release date

September 2015


United Kingdom

Survey time period

March 2015

Number of respondents

426 respondents

Age group

18 years and older

Special properties

individuals who had used a digital voucher, offer, or online promotion code in the prior three months.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follow:
"On a scale of 1 to 5, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree,’ to what extent do you agree with the following statements?"
Showing the answers marked as 'strongly agree' (5 on the scale) and 4 on the scale.

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