UK: digital vouchers' influence on brand loyalty & recommendations as of March 2015

This statistic displays the influence of digital vouchers on brand loyalty and recommendations according to the consumers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that 26 percent of UK respondents strongly agreed with a statement: "I am likely to tell a friend about a company that uses online vouchers or promotion codes."

Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015*

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Sources

Release date

September 2015

Region

United Kingdom

Survey time period

March 2015

Number of respondents

426 respondents

Age group

18 years and older

Special properties

individuals who had used a digital voucher, offer, or online promotion code in the prior three months.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follow:
"On a scale of 1 to 5, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree,’ to what extent do you agree with the following statements?"
Showing the answers marked as 'strongly agree' (5 on the scale) and 4 on the scale.

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