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Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015*

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UK: digital vouchers' influence on brand loyalty & recommendations as of March 2015 This statistic displays the influence of digital vouchers on brand loyalty and recommendations according to the consumers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that 26 percent of UK respondents strongly agreed with a statement: "I am likely to tell a friend about a company that uses online vouchers or promotion codes."
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Strongly agree (5)(4)*
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Strongly agree (5)(4)*
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Description Source More information
This statistic displays the influence of digital vouchers on brand loyalty and recommendations according to the consumers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that 26 percent of UK respondents strongly agreed with a statement: "I am likely to tell a friend about a company that uses online vouchers or promotion codes."
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Release date
September 2015
Region
United Kingdom
Survey time period
March 2015
Number of respondents
426 respondents
Age group
18 years and older
Special properties
individuals who had used a digital voucher, offer, or online promotion code in the prior three months.
Method of interview
Online survey
Supplementary notes
* Original survey question was phrased as follow:
"On a scale of 1 to 5, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree,’ to what extent do you agree with the following statements?"
Showing the answers marked as 'strongly agree' (5 on the scale) and 4 on the scale.

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