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Percentage of consumers in Canada researching new products online before purchasing as of June 2015, by device and age group
Share of Canadians researching products online prior to purchase 2015, by age
The statistic presents the percentage of consumers in Canada researching products online before purchasing as of June 2015, broken down by device and age group. According to the source, 96 percent of respondents aged between 24 and 34 years conducted product or service research prior to purchase on their desktops or laptops.
Percentage of consumers in Canada researching new products online before purchasing as of June 2015, by device and age group
15-18 years19-24 years24-34 years
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Source

Release date

November 2015

Region

Canada

Survey time period

June 2 to 15, 2015

Number of respondents

1,227 respondents

Age group

15-34 years

Special properties

English-speaking Canadians

Method of interview

Online survey

Supplementary notes

What devices do you use to conduct your research [on new products/services]? Please select all that apply.

Share of Canadians researching products online prior to purchase 2015, by age
The statistic presents the percentage of consumers in Canada researching products online before purchasing as of June 2015, broken down by device and age group. According to the source, 96 percent of respondents aged between 24 and 34 years conducted product or service research prior to purchase on their desktops or laptops.
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