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Reasons for choosing a specific store for grocery shopping in Canada 2019

A grocery store which offers the lowest everyday prices is most likely to persuade consumers to shop there, according to a survey carried out by ProdegeMR in August 2019. Other high-ranking reasons to choose a specific grocery store included proximity to home, being able to buy everything needed and the offer of loyalty programs.

Popularity of in-store grocery shopping

Almost 95 percent of surveyed Canadians usually buy their groceries in-store rather than online. It is, therefore, important for grocery retailers to continue to adapt their in-store shopping experience to entice this large share of the Canadian population into their store. According to a recent survey, some of the most annoying issues for in-store grocery shoppers in Canada include out-of-stock products, too few open checkouts and congested aisles.

Food shopping behavior

The quality and price of food products are the two leading factors which Canadian shoppers consider when choosing which food to purchase. Increases in food prices have led to changes in shopping behavior in Canadian households – 69 percent switched to cheaper brands and 46 percent have reduced their meat consumption.

Reasons for choosing a specific store for grocery shopping in Canada as of August 2019*

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Release date

September 2019



Survey time period

August 2019

Method of interview

Online survey

Supplementary notes

*Original survey question: "Why do you choose a specific grocery store?"
Respondents were able to select multiple answers.

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Statistics on "Loblaws"

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