Number of reward cards used per person in Japan 2017

This statistic presents the results of a survey conducted in 2017 about the average number of loyalty program cards used per consumer in Japan. The survey revealed that the majority of respondents, approximately 38 percent, used two or three reward cards on a regular basis. Only about 0.6 percent of consumers used no points cards of any type at all.

Average number of loyalty program cards used per consumer in Japan as of November 2017

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Source

Release date

December 2017

Region

Japan

Survey time period

October 26 to November 10, 2017

Number of respondents

3,465 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "How many loyalty program cards do you usually use?"

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