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Groceries: number of shoppers using small and independent stores Germany in 2020

This statistic displays the results of a survey in Germany about the purchase of groceries in small and independent stores between 2016 and 2020. In 2020, a projected 17.58 million persons above the age of 14 in the German speaking population purchased groceries for their household in small and independent stores such as kiosks and corner stores.
The Allesbacher Markt- und Werbetrageranalyse, in short AWA, projects on a broad statistical basis attitudes, consumption habits and media usage in the German speaking population.

Number of individuals in Germany that use small and independent stores (i.e. kiosks, corner store) for their household grocery shopping from 2016 to 2020

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Release date

July 2020



Survey time period

2016 to 2020

Number of respondents


Age group

14 years and older

Special properties

German speaking population.

Method of interview

Face-to-face interview

Supplementary notes

* Sample size for 2018. Statistical projection for 70.45 million individuals. In all previous years sample size and projections varied slightly.
For more information see here (in German).

Original survey question in German: "Wo überall werden die Lebensmittel für Ihren Haushalt gekauft, bei welchen von diesen Geschäften hier? (Alles Genannte einkreisen!)"

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Statistics on "Shopping behavior trends in Germany"

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