Groceries: number of shoppers using small & independent stores 2022

This statistic displays the results of a survey in Germany about the purchase of groceries in small and independent stores between 2018 and 2022. In 2022, a projected 19.39 million people purchased groceries for their household in small and independent locations such as kiosks and corner stores.
The Allensbacher Markt- und Werbetrageranalyse, in short AWA, projects on a broad statistical basis attitudes, consumption habits and media usage in the German-speaking population.

Number of individuals in Germany that use small and independent stores (i.e. kiosks, corner store) for their household grocery shopping from 2018 to 2022 (in millions)

Characteristic	Individuals in millions
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Release date

June 2022

More information

Region

Germany

Survey time period

2018 to 2022

Age group

14 years and older

Special properties

German speaking population.

Method of interview

Face-to-face interview

Supplementary notes

Information on main unit:
Base: German-speaking population aged 14 years and older in private households at the main place of residence in the Federal Republic of Germany.

Information on total sample:
2017: 23,356 respondents, projection to 70.09 million people.
2018: 23,389 respondents, projection to 70.45 million people
2019: 23,318 respondents, projection to 70.60 million people
2020: 23,191 respondents, projection to 70.64 million people
2021: 22,563 respondents, projection to 70.54 million people

Further information on methodology available here.

The survey question was asked in the following wording: "Where do you buy groceries for your household, in which of these shops listed here? (Circle all the aforementioned!)"

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