Number of primetime programs recorded weekly in the U.S. 2015, by age

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows a mean number of primetime programs recorded by TV viewers per week in the United States as of May 2015, by age group. GfK found that Generation Y respondents (aged 13 to 35) recorded on average 2.2 programs a week.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Mean number of primetime programs recorded weekly in the United States as of May 2015, by age group

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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

total: n=1,010 (Gen Y: n = 332; Gen X: n = 247; Boomers: n = 431)

Age group

13-64 years

Method of interview

Online survey

Supplementary notes

The original questions were phrased by the source as follows: "During a typical week, about how many primetime programs, if any, do you record? (Programs that are broadcast between 8 PM and 11 PM [7 PM and 10 PM CT/MT])"

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