Italy: daily television viewing habits 2017

This statistic shows the preferred times of the day for viewing television among the Italian population aged between 16 and 75 in 2017, broken down by service type. While the majority of respondents were most likely to watch TV at night regardless of the medium (over 60 percent in all three cases), a Pay TV user was almost twice as likely to view TV at around dinner time as a VOD service subscriber or streaming user.

At which time of the day of the day do you normally watch Pay TV/Video On Demand/streaming videos?

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Release date

June 2017



Survey time period


Number of respondents

1,012 respondents

Age group

16-75 years

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

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