Personal care categories in which consumers have a preferred brand in Canada 2019

This statistic shows the personal care categories in which consumers have a preferred brand in Canada as of October 2019. According to the survey carried out by ProdegeMR, some 60.9 percent of the respondents said they have a preferred brand of toothpaste that they buy regularly.

Skin care in Canada - additional information

Skin care is broad field which aids in the appearance and general health of a persons’ skin. The skin care market includes both retail and dermatology, a branch of medicine which deals with skin, hair and nail diseases. Skin care products include cosmetics, moisturizers, sun protection, acne treatments and other personal care products. In Canada, skin care products saw a nine percent sales growth in 2015, with face masks seeing the largest increase.

On average, the annual household expenditure on skin care and make-up products was 264 Canadian dollars in 2017. For many consumers, skin care is a daily routine. Among Canadians, 18 percent reportedly purchased many beauty products on impulse, while 44 percent were trying to purchase products as natural as possible.

Family and friends were among the leading sources of recommendation for cosmetic products. Despite the growing awareness and prevalence of skin cancer, only 35 percent of consumers in Canada listed SPF as the most important skin care ingredients.

Personal care categories in which consumers have a preferred brand in Canada as of October 2019*

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Release date

October 2019



Survey time period

October 2019

Method of interview

Online survey

Supplementary notes

*Original survey question: For which categories of personal care/beauty products do you have a preferred brand which you purchase regularly? (multiple answers possible)"

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Statistics on "Cosmetics in Canada"

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